SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

This is the first liquid type blush I’ve tried and it’s fantastic!! The color is so pretty and it was easy to blend.Update:I’ve since bought hot topic, a coral pink color, petal talk- light baby pink, soft tan contour and bronzer in caramel. I really love these blushes however the most recent one I purchased lilac something or another was a little disappointing. The color itself is pretty and it worked absolutely fine, just for my skin tone it was too pale. You could not see purple or the color at all. It did add significant brightness to my under eye cheekbone area and when combined with petal talk gave a lovely combination. When I first saw the shade I was excited about it like they are going for purple yes ! Just for me it just works primarily as a brightener when I was hoping for a purple blush.

This blush is amazing! It’s super easy to apply and blends out beautifully. The pigmentation is strong, so a little goes a long way — which I love. It gives a smooth matte finish that lasts all day. I just wish there were more color options because I’d buy them all. Definitely a must-have in my makeup routine!

I just started using this.So far, I like the color saturation-- it is enough to show, and not too much. Requires very little-- I just have to dot it on.I have a light, or sometimes light-medium, warm-leaning peachy complexion. Medium/caramel blonde hair.I chose the Cutie Pie shade because is described as a muted mid-tone pink. It works well for my complexion and is soft enough to give that "no makeup" look if used judiciously.I like using it on my upper cheeks for a youthful, "sun-kissed" look.

I really wanted to love this Sheglam Color Bloom Liquid Blush—the packaging is adorable, the texture is smooth, and the tone is gorgeous on the cheeks. However, when it arrived, I discovered it’s much less pigmented than I’d hoped. As one reviewer said, “you have to use a lot to get any significant color payoff” .What I love:The shade is so pretty—it blends like a dream and gives a natural, matte-yet-soft flush with no streaks .Formula texture is silky and buildable, and it dries down beautifully without feeling heavy .What could be better:Barely noticeable with one dot—especially on medium or darker skin tones. As a very pale-skin reviewer pointed out: “just a small dot kinda disappears… I have to apply more than I would expect” .Because of the lack of pigment, I find myself layering it—first multiple dots, then a powder blush on top for more color.Bottom line:If you're after a subtle, natural look, this blush is a good pick—lovely tone, easy to blend, skin-friendly and affordable (~$7). But if you want something that delivers a bold, vibrant flush in a single swipe, you’ll probably need more product or should consider a more pigmented option. Still, for sheer everyday wear, it’s cute and budget-friendly.

Didn't read the description fully, just saw the price and pretty colors while browsing Prime Day deals so I was under the assumption it was for a lip balm or lip oil or stain or something for the lips. OOPS! Guess what though? I love this blush. I haven't used a liquid blush that often but I found the texture and color of this to be nice, smooth, easy to blend... Once I realized I got a blush and not a lip balm, I watched the videos of people applying the product before trying it out myself. I saw many people dabbing it on with the applicator then blending in with brushes. I found using a brush to be WAY too pigmented and used my fingers instead. It blended so nicely.

the formula feels very hydrating and looks natural on the skin. it is very easy to blend with your fingers to get that natural glowy look. it does not break my skin out, does not smell like anything. i think it is a great price for what it does. great for any makeup level. i got this color to match with my copper hair and it does an amazing job at complimenting it while making my complexion blend my whole look together, love love love it. i never have to reapply this product as the color intensity lasts all day.